Sandra Moriarty and Brett Robbs, «Advertising», Encyclopedia of Creativity, Vol.1 (San Diego, CA: Academic Press, 1999), 23–29.
William Wells, «How Advertising Works», speech to the St. Louis AMA, September 17, 1996.
Blythe Yee, «Ads Remind Women They Have Two Hands», Wall Street Journal (August 14, 2003): B5.
Jane Levere, «Celebrities Help Publisize National Parks», The New York Times Direct, August 5, 2003, [email protected]
Stuart Elliott, «The Risky Business of ‘Shockvertising’», The New York Times Direct, February 10, 2004, [email protected]
Rick Boyko, «Re-defining the ad», one.a magazine (Winter 2003): 4–5.
Betsy Sharkey, «Super Anst», Adweek (January 24, 1993): 24–33.
Yumiko Ono, «Some Times Ad Agencies Mangle English Deliberately», Wall Street Journal (November 4, 1997): B1.
David Ogilvy, Ogilvy on Advertising (New York: Vintage, 1985).
Cynthia Crossen, «Clever Line/Make Us Crave/Return to Days/Selling Burma-Shave», Wall Street Journal (August 20, 2003): 1A.
Sandra Dallas, «Road to Pave? Remember Burma-Shave!» Business Week (December 30, 1996): 8; Frank Rowsome Jr., The Verse by the Side of the Road (New York: Dutton, 1965).
Paul D. Bolls and Ribert F. Potter, «I Saw It on the Radio: The Effects of Imagery Evoking Radio Commercials on Listeners’ Allocation of Attention and Attitude toward the Ad», Proceeding of the Conference of the American Academy of Advertising, Darrel D. Muehling ed. (Lexington, KY, 1998), 123–30.
Peter Hochstein, «Ten Rules for Making Better Radio Commercials», Ogilvy & Mather’s Viewpoint (1981).
Адаптировано из A. Jerome Jewler and Bonnie Drewniany, Creative Strategy in Advertising, 7th ed. (Belmont, CA: Wadsworth, 1992): 164–65.
Адаптировано из John Barnett and Sandra Moriarty, Marketing Communications: An Integrated Approach (Upper Saddle River, NJ: Prentice-Hall, 1998), 296–97.
Blessie Miranda and Kuen-Hee Ju-Pak, «A Content Analysis of Banner Advertisements: Potential Motivation Features», Annual Confernce Baltimore, AEJMC, August 1998.
Sandra Dolbow, «Brand Builders», Brandweek (July 24, 2000): 19.
Sandra Ernst Moriarty, The ABC of Typography, 2nd ed. (Glenbrook, CT: Art Direction Book Company, 1996).
Noreen O’Leary, «Legibility Lost», Adweek (October 5, 1987): D7.
Steve Jarius, «Marketing Issues Raised by LPFM Stations», Marketing News (August 28, 2000): 7.
Lisa Spiller and Martin Baier, Contemporary Direct Marketing, (Upper Saddle River, NJ: Prentice Hall, 2004).
Pradeep K. Korgaonkar, Eric J. Karson, and Ishael Akaah, «Direct Marketing Advertising: The Assents, the Dissents, and the Ambivalents», Journal of Advertising Research (Sempember/October 1997): 41–45.
Spiller and Baier, 44.
Matt Hasan, «Ensure success of CRM with a change in mindset», Marketing News (April 14, 2003): 16.
Daniel Lyons, «Games Dealer Play», Forbes (October 18, 1998): 132–34.
Stan Rapp and Tom Collins, Maximarketing (New York: McGraw-Hill, 1987).
Dean Rieck, «10 Basics for Writing Better Letters», Direct Marketing 3 (12) (April 2001): 52–53, 62.
Khozen Merchant, «Telesales called to account», Financial Times (March 29, 2004): 20.
Jonathan D. Salant, «Rules Require telemarketer identification», Boulder Daily Camera (January 29, 2004): 4E.
David Streitfeld, «Marketers dialing before Oct.1», Boulder Sunday Camera (August 24, 2003): F1.
Christine Tatum, «No-call lists force sellers to adjust», The Denver Post (January 25, 2004): 1K.
«Telemarketing Sales Rule Reaces Fifth Anniversary», Direct Marketing 64 (2) (June 2001): 8.
Stan Rapp and Tom Collins, Maximarketing (New York: McGraw-Hill, 1987).
Lance Arthur, «Clear cut lessons foe effective E-mail», Direct Marketing 64 (1) (May 2001): 6263.
«Targeting spammers», Boulder Daily Camera (December 26, 2003): 18A.
Dennis Berman, «Could Spam One day End Up Crushed Under Its own Weight?» (August 25, 2003): B1.
Fiona Harvey and Scott Morrison, «Amazon steps up fight against junk e-mail with legal action on ‘spoofers’» Financial Times (August 27, 2003): 1.
Clint Talbott, «‘Spam king’ didn’t opt for this call», Boulder Daily Camera (January 30, 2004): 5B.
Janis Mara, «E-mail Direct», Adweek (April 10, 2001): 116–17.
Davib McNickel, «Deeper, Closer, Faster, Smarter», AdMedia (April 2003): 36.
Russ Brown, «Sales Promotion», Marketing & Media Decisions (February 1990): 74.
Council of Sales Promotion Agencies, Shopping the Future of Sales Promotion (1990): 3.
2001 Annual Report, Promo (May 1, 2001),?? www,industryclick.com/magazinearticle.asp?magazinearticleid=99739&.
«Upward Bound,» Promo, April 1, 2004, http://promomagazine.com/mag/marketing_upward_bound/index.html.
«Upward Bound».
«Upward Bound».
Dave Carpenter, «McDonald’s unweils new game, but stock hits 10-year low», The Associated Press State & Local Wire (March 6, 2003), http://web.lexis-nexis.com/universe/document?_m=e0607584954c0d52b07aa058.
«Entertainment Marketing Awards: Who’s Who», Promo Special Reports, May 1, 2001, www.industryclick.com/Microsites/Newsarticle.asp?newsarticled=218986&srid=.
Matthew Kinsam, «The Last Stand», Promo (January 2001): 29–34.
Sam Walker, «The Bankers Behind the Woman», Wall Street Journal (May 23, 2003): W5.
Christine Tatum, «Firms more thoughtful in sponsoring of events», Denver Post (August 8, 2003): 4.
Emiko Terazono, «Ambush marketing tactics to be kicked into touch», Financial Times (September 2, 2003): 9.
«The Boomer Esiason foundation and Johnsonville Sausage Team Upfor Monday Night Football», PR Newswire, September 4, 2003, http://prnewswire.com.
«Upward Bound».
Elizabeth Boston, «Heineken Aims to Nab ‘Matrix’ Ad Limelight», Advertising Age (May 26, 2003): 30.
Dan Hanover, «We Deliver», Promo (March 2001): 43–45.
Bob Tedeschi, «A Growing Ad Strategy: ‘Click to Win!’» New York Times, August 21, 1998, www.nytimes.com/library/tech/98/08/cyber/articles
«Walking the Tight Rope», Promo (March 2001): 48–49.
Samantha Critchell, «Bad girl biker look popular for fall», Boulder Daily Camera (August 28, 2003): 4D.
Jacques Chevron, «Branding and Promotion: Uneasy Co-habitation», Brandweek (September 14, 1998): 24.
Scott Hume, «Rallying to Brand’s Resque», Advertising Age (August 13, 1990): 3.
Jon Kramer, «It’ time to Tie the Knot with Promotion», Integrated Marketing and Promotion,» (September/October 1998): 77.
2001 Annual Report, Promo.
www.psa.org/pressroom/aboutpr.html.
Martin Sorrell, «Assessing the State of Public Relations», The Strategist vol. 3(4) (Winter 1998), 48.
Doug Newsom, Alan Scott, and Judy Van Slyke Turk, This Is PR: The Realities of Public Relations, 4th ed. (Belmont, CA: Wadsworth, 1989), 99.
Claire Atkinson, «Rubinstein: PR Maestro», Advertising Age (October 11, 2004): 46.
Jackmes Lukaszewski, «Chief Integrity Officer is tailor-made for PR», Odwyer’s PR Services Report (March 2004): 8.
Tom Duncan and Sandra Moriarty, Driving Brand Value (New York: McGraw-Hill, 1997).
Luckaszewsky.
Kirk Hallahan, «No, Virginia, It’s Not True What They Say about Publicity’s “Implied Third-Party Endorsement” Effect», Association for Education in Journalism and Mass Communication Annual Conference (August1998, Baltimore, MD): 13.
Thomas L. Harris, Value-Added Public Relations: The Secret Weapon of Integrated Marketing (Lincolnwood, IL: NTC Business Books, 1998).
Sandra Moriarty, «IMC Needs PR’s Stakeholder Focus», AMA Marketing News (May 26, 2003), 115.
Fraser P. Seitel, The Practice of Public Relations, 9th. ed.(Upper Saddle River, NJ: Prentice Hall, 2003), 115.
Prema Naktra, «Corporate Reputation Management: ‘CRM’ with a Strategic Twist?» Public Relations Quarterly 45(2) (Summer 2000): 35.
Barbara Palframan-Smith, «Employee Connection», Communication World (March-April 2004): 7.
Bernard Charkand, «How Can Communicators Bridge the Gap Between Executives and Employees: Australia», Communication World (March-April 2004): 12.
Erwin Bettinghaus and Michael Cody, Persuasive Communication, 5th ed. (Fort Worth: Harcourt Brace, 1994), 7.
Tamara Gillis, «In Times of Change, Employee Communication Is Vital to Sucesfull Organizations», Communication World (March-April 2004): 8.
E. W. Brody, «Have Made the Transition? Are You Practicing Public Relations In the 21st Century Rather Than the 20th?» Public Relations Quarterly (Spring 2004): 7–9.
Claire Atkinson, «PR Firms Praise Janet Jackson Breast Stunt», AdAge.com, February 9, 2004, http://www.adage.com/newscoms?newsid=39756.
Harris.
Alyse R. Gotthoffer, «Exploring the Relevance of Localization in Anti-Drinking and Driving PSAs», in The Proceedings of the American Academy of Advertising Conference, Dan-el D. Muehling, ed. (Lexington KY, 1998), 214.
Edward A. Faruolo, «A Business of Caring», The Advertiser (October 1998): 36–40.
Thomas Harris, «iPod, Therefope iAm», ViewsLetter (September 2004): 3.
Cathy Cripps, «PR is more than just media», письмо редактору, Advetising Age (October 11, 2004): 24.
Andrea Tanner, «Communicating Health Information and Making the News», Public Relations Quarterly (Spring 2004): 36.
Carole Howard, «Working Wih Reporters: Mastering the Fundamentals to Build Long-Term Relationships», Public Relations Quarterly (Spring 2004): 36.
Fraser P. Seitel, «E-mail News Releases2, O’Dwyer’s PR Wservices Report (March 2004): 37.
Anne R. Owen, «Avant Garde or Passe: Using Video News Releases Internationally», in The Proceedings of the American Academy of Advertising Conference, Carole M. Macklin, ed., St. Louis:, 1997, 290.
Brody, 7–9.
Ben Tyson Sativa Ross, Steve Broderick, Susan Westa, «Getting Viewers to Your Website: A Study of direcu Mail CD-Rom Effectiveness», Public Relations Quarterly (Spring 2004): 18–23.
